“Leadership is More Than a Position”

To be a great leader is to be a great coach.

We really believe that to be a great leader is to be a great coach.

Great coaching leads to great performance and will begin to transform your culture.

Great coaching begins to create an organization that people WANT to be a part of and seek you out.

That makes recruitment effortless -- compared to old ways of  recruiting. 

Hi, Lisa & Robbie here. We are dedicated to supporting EMS leaders from around the worldSince co-founding EMS Leadership Academy more than 8 years ago we get asked about one topic more than any other: Recruitment & Retention


The reasons we have heard to explain the problem were things like low pay, young people don’t want to volunteer or make EMS their career, this generation is too entitled, can’t find good help anymore, EMS is a stepping stone to other health care careers so people don’t stay. We could go on and on. 

One Topic That Rules Them All

We got curious and decided to give this issue some time and attention. We have spent countless hours researching, experimenting, learning and discovering what is at the heart of the problem and why is it so pervasive.  What we learned may surprise you but it makes so much sense. 

Here it is… it’s the culture of an organization that attracts or repels people. As business guru and organizational change expert Peter Drucker said, “Culture eats strategy for breakfast.”

AND take a guess as to what the number one driver of culture of an organization is?  


Yup, the leadership of the organization. That is the good news because that means you, as a leader, have the ability to alter the culture of your organization to attract highly engaged long-term members or employees. 


It’s within your power to create and maintain the culture and organization you most desire. 


When we discovered this we got super excited because we knew we could develop programs to help leaders to transform their culture and their organizations. 

We are incredibly delighted to announce the launch of our newest online program: 

Keeping the Best™

Keeping the Best™ was designed for EMS Leaders struggling to keep their top talent and stop the revolving door of recruitment and retention, where people leave as quickly as they come in the door.

  1. 1
    Each and every aspect of the course was carefully created to serve one goal: Keeping the Best people and positively impacting the culture of your organization.
  2. 2
    It’s within your power to create and maintain the culture and organization you most desire. That's why we're digging deep into the power of coaching as a leadership tool.
  3. 3
    Imagine what your organization can look like 3-6 months from now with your leaders developing others and people who feel listened to -- and giving their best.

100% Satisfaction Guaranteed

Secure Payment

Does your agency want to purchase this for their organization's leaders?
We now offer consolidated agency billing and can generate an invoice.

Why do EMS organizations need this?

When we ask people the number one challenge their organization is facing we get the same answer time and time again:  Recruitment and Retention. 

LOW COST - HIGH IMPACT TRAINING

Keeping the Best was designed for EMS Leaders struggling to keep their top talent and stop the revolving door of recruitment and retention, where people leave as quickly as they come in the door.


Each and every aspect of the course was carefully created to serve one goal: Keeping the Best people and creating a magnetic, high performing culture.

By using the concepts and strategies in this program, you will

  • Build the capacity of future leaders and create a more psychologically safe organization 
  • Positively impact the culture of your organization to attract highly engaged, long term members or staff
  • Improve results in EVERY AREA of your organization, and specifically retention of your best people

  • Most EMS Leaders are used to doing it all themselves, this short-term solution is not sustainable. It causes burnout for you and leads to poor recruitment and retention in your organization because it creates an unhealthy culture
  • Keeping the Best was designed for EMS Leaders, Managers, and Supervisors looking for a low cost - high impact method to improve retention, develop new leaders, and ultimately create a high performing organization.
  • Create leadership at any level. If you are ready to learn how to Keep the Best and create a thriving organization then take advantage of this opportunity to expand your capacity as a leader and develop the people you lead.

How to  
Improve Recruitment & Retention 
in your EMS Organization

  • Do you find people leave your organization as quickly as they come in?
  • Is it impossible to keep great folks after you've trained them?
  • Does the culture of your organization feel hopeless or lacking excitement?

Coaching + Mentorship Training: The secret to creating leaders within your organization

What You'll Learn

Throughout the Keeping the Best™ program, you will be trained in various aspects of coaching and mentoring. Participants of this program will:

  • Expand capacity to develop skills and talents of new leaders and other members of your organization
  • Increase recruitment and retention within your organization
  • Enhance ability to provide support and guidance to new leaders and other members of your organization
  • Develop ability to coach potential leaders to successfully to take on leadership roles in your organization

"As we look ahead into the next century, leaders will be those who empower others." - Bill Gates

Coaching and Mentoring are two different roles that are related but are not the same thing. As a leader it is essential to be able to perform both of these roles and in this course you will learn a framework for being effective in each. 


Coaching is about discovering something together with the person you are coaching. It is intended to develop and expand the capacity of the person being coached and often the coach’s capacity is expanded as well. When you are coaching someone your focus is on learning together how to best achieve the desired outcome or result.


Mentoring is guiding someone through where you have been. When mentoring you are giving your perspective from your own experience to assist someone achieve their goals.


Consider that “doing-it-all-yourself” robs those in your organization from developing into leaders. You limit the effectiveness of your organization because one person can only do so much. Instead of expending all your energy on doing it all yourself and burning out, look for ways to develop those around you to step up and take on responsibility. This one act will create a more sustainable organization.

What People Are Saying 

“I hope this is well distributed around the EMS field because we are critically lacking effective coaches in our profession.

I love that this program provides quick but powerful concepts for anyone in a leadership position. It contains important truths that many can learn new ideas from and could also be useful as a reminder for anyone already in the position of leading, or hopefully coaching, others. You have condensed the critical points to be successful in coaching for leaders at any level of management.

Dale Loberger
- Founder of HighPerformance EMS

Steve  2:09 PM

"Thank you very much!!!! I feel like I'm having a ripple effect on others and on the right path. I will continue to work towards improving myself"

Cory  1:40 PM

"I understand now it's less about changing the people you lead and more about growing myself. This will in turn have an impact and grow others."

Angela  1:20 PM

"I love this idea of approaching situations with wonder and an open mindset."
- Saskatoon, SK Canada

David  2:09 PM

"My biggest take away is to identify those I place a label on and try to reframe my thinking. I'll work to coach the behavior, not try to change the person. As I look over my last two years as a supervisor, I'm seeing the leaps and bounds in growth. This is reaffirming that my previous shortcomings were not failures but changes to learn" 

Keeping the Best™

$ 497  $297 Lifetime Access - Only Opens Once a Year

Keeping the Best™ was designed for EMS Leaders struggling to keep their top talent and stop the revolving door of recruitment and retention, where people leave as quickly as they come in the door. 

Registration CLOSED Feb 18, 2021

100% Satisfaction Guaranteed

Secure Payment

Does your agency want to purchase this for their organization's leaders?
We now offer consolidated agency billing and can generate an invoice.

Lisa Giruzzi

Coach & Co-Founder of the EMS Leadership Academy

About the Authors

Lisa Giruzzi is a best-selling author, result-producing coach and an award-winning trainer with more than twenty-five years’ experience helping individuals and organizations to be more successful and achieve their goals. She specializes in causing breakthrough results for her clients by giving them access to a whole new level of power and performance.


Lisa has dedicated her life to making a difference in the lives of others. 

Robbie MacCue

Paramedic & Co-Founder of the EMS Leadership Academy

About the Authors

For more than 14 years, Robbie served as the President of a non-profit EMS organization causing remarkable changes and measurable results working with Lisa on organizational change.

Robbie MacCue has more than 18 years experience in the EMS industry.  In addition, Robbie has studied leadership development and organizational change at Case Western Reserve University's Executive MBA program with a focus on healthcare leadership from the Cleveland Clinic.

What else is included?

  • Private community 
  • Live sessions in the facebook group
  • Growing library of coaching examples
  • Self paced online learning
  • Bonus Mini-Communications course
  • Audio & video resources

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't gain new and valuable perspective by participating in the course, just let us know and we'll send you a prompt refund.

Frequently Asked Questions

When does the course start and finish?

What if I am unhappy with the course?

More questions? Contact us

Group Billing

Why is the online course only available for a limited time?

Is this online or in person training?


P.S.: This opportunity is only open for a few days when we do open enrollment, so be sure you're ready!

Copyright - EMS Leadership Academy